Beyond the bottle, Tequila is more than a spirit—it’s a place, a way of life, and a testament to Mexico’s enduring heritage. Nestled in the heart of Jalisco, Tequila is a city, a region, and a people whose traditions run as deep as the roots of the blue agave. Here, sunlight spills over rolling fields, cobblestone streets hum with history, and generations of jimadores cultivate their craft with the same patience and reverence as their ancestors.

In this edition of Savor Mexico, step into a world where tequila isn’t just poured—it’s lived. Follow the journey from hand-harvested agave to masterfully distilled spirit, where old-world techniques blend seamlessly with modern innovation. Walk the same streets where legends were born, meet the families who have dedicated their lives to perfecting the art, and taste the flavors of a land that has shaped one of Mexico’s greatest gifts to the world.

Tequila is more than what fills a glass—it’s a story waiting to be told. Join us as we uncover the people, places, and traditions that give it soul.

Photo Credit : Nellie Huang

Picture a place where you can actually sleep inside a giant tequila barrel, surrounded by endless fields of blue agave, and hop aboard a vintage train that serves Mexico's finest spirits as you roll through the countryside. In the enchanting town of Tequila, Jalisco – yes, that's actually its name – you can do all this and more, while discovering the birthplace of Mexico's most famous export.

From secret family recipes passed down through generations to hidden local cantinas serving rare tequilas you won't find anywhere else in the world, this UNESCO World Heritage site is far more than just another Mexican pueblo mágico. Let me show you why this one-hour detour from Guadalajara might just become the highlight of your entire Mexican adventure.

Written by Nellie—a seasoned travel writer, published author, and serial expat with a passion for exploring the world. Having visited over 140 countries and lived in six, Nellie now calls Playa del Carmen, Mexico, home.

Savor the essence of Jalisco with the Paloma, a cocktail that showcases the region's signature tequila paired with the bright, zesty flavors of grapefruit and lime. This simple yet invigorating drink is a true celebration of Mexican mixology.

Master the art of crafting the perfect Paloma, with tips on choosing the finest tequila and balancing flavors to elevate your cocktail experience. Cheers to Jalisco with this refreshing classic!

Recipe for Paloma

Ingredient:

Instructions:

This classic cocktail is a staple in Jalisco and around the world, showcasing the region's beloved spirit.

Video Credit : for the road

Preview your perfect day in Tequila through For the Roads' visual journey that reveals the town's soul. Follow their camera through misty agave harvests and centuries-old distilling rituals while discovering "can't miss" experiences that transform an ordinary day trip into something extraordinary.

Press play and begin imagining yourself standing amid endless blue-green fields, the scent of roasting agave hearts filling the air, as you plan a journey that promises to forever change how you appreciate Mexico's most spirited creation

For the Roads explores unforgettable destinations around the globe. With a focus on authentic experiences, they share detailed travel guides, expert tips, and must-do itineraries. Their videos help viewers plan their own adventures while celebrating the culture, history, and beauty of each unique location.

About our photo contest:

We want to see all your most unforgettable moments in Mexico! Whether it's indulging in fresh fish tacos, sipping margaritas by the beach, exploring local markets, or watching sunsets over the Pacific, we’d love to see your best photos.

We will select the most impactful photo and feature it on the top of next week’s newsletter…  (Clothes on, thanks!)

Stay tuned for a mouthwatering tour of Mexico’s vibrant culinary scene!

We hope you've enjoyed exploring Tequila, Jalisco, where every sip, every view, and every moment is steeped in tradition and history. From the agave fields to the distilleries, this journey celebrates the heart of Mexico’s most iconic spirit.

Next stop: The vibrant culture and colonial elegance of Mérida!